Jennefer Chaudhry

One Day at a Time

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Logo

Easy Does It…

Business, Design, Life

Business Card Front
Business Card Front
Business Card Back
Business Card Back
For a few years now my ultimate goal was to turn my passion for painting into a small business. I had a plan in mind of how I would get there:

    Practice, practice, practice
    Create Logo
    Paint, paint, paint
    Build Website
    Paint, paint, paint
    Design Business Cards
    Paint, paint, paint
    Start Selling via commissions and E-commerce

I’m happy to report that much progress has been made toward my plan. However,  I am stuck somewhere around Step 6.8. Over the summer I only completed one painting! It’s very difficult to paint with the boys home full-time in the summer. So I turned my creative attention to designing my website and business cards.

I took a couple of classes at the BBAC, one on the Business of Art and the other a one-day Portrait workshop (No, you didn’t miss it – my results were not blog-worthy!) Next week,  I am taking a three-day Portrait workshop, hopefully the results will be better and I will post some pics.

The end of summer is always hectic with kids and the beginning of school is crazy. And, on September 21st I am scheduled for an elbow replacement due to my arthritis. Compared to my ankle replacements, it should be a piece of cake. Since I’m starting with the left (my non-dominant side) I should be back to painting after a week or so.

My goal is to paint like the wind October – December and have the e-commerce portion of my website up and running in January 2017.

Stay tuned…

08.16.16.11.07.19. Jen Chaudhry Tagged Arthritis, Business Cards, E-commerce, Goals, Logo, Website Leave a comment

Life & Logos

Business, Design, Life

Life has been busy!!  We have had lots going on around here since returning from New York.  My art and blog have taken a back seat the past couple of months, but things are (sort of) slowing down and I miss creating and writing. So, I’m going to catch you up. Stay tuned for more travel adventures and art…

The beginning of the school year is always insane, as I’m sure most parents of school-aged kids will concur.  My baby is now in third grade and my oldest is in middle school! It’s been a bit of an adjustment for him, but he’s doing very well and continues to make us proud.

In addition to school starting, we’ve had a few home updates as well. After 11 years, our original came-with-the-house microwave started making very scary noises, like something out of Alien!  And our front-loading dryer quit working. However, I was getting very tired of scrubbing out the reoccurring mold in the front-loading washing machine (that’s a whole different post all together!) We purchased an LG top-loading HE washer/dryer combo and I couldn’t be more happy! I must say I don’t mind doing the laundry so much anymore (well… almost, let’s not get carried away!) The drum is so huge and deep that I have to stand on my tippy-toes to get the laundry out!

Grey and Lime Green Pillow

Grey and Lime Green Pillow Muse

We’re also in the process of updating my oldest son’s bedroom. I love redesigning/ decorating. It takes me back to my Interior Design days. We choose a dark grey and lime green color scheme and discovered a pillow that embodies the look and feel of the room. It is our muse. I’m very excited about the new “more mature” room.

In addition to the house “stuff” I’ve been having a lot of dental/oral work done, which is always fun (she said sarcastically). Of all the countless needles, procedures, MRIs, and numerous surgeries I’ve had, I can’t stand having dental work done! I would rather have a major operation, than have a filling replaced!

I have been able to fit in some artwork here and there but it’s taken a while to complete anything. Iv’e been working on creating a logo/signature for myself.  One day, hopefully in the not-so-distant future I will sell my artwork and I want to have a unique identifier. Iv’e always struggled with how to sign my artwork and I know it’s a common issue among artists that I have taken classes with.  Do I use my full married name? My maiden name? My initials? Cursive? Print? Abstract? Black and White or Color? So many decisions to make.

I decided my full name is too long to add to every painting and trying to sign it with paint is NOT easy. I tried once and it was a disaster!  So I played around with my initials to see what I could come up with. I wanted something that speaks to my aesthetic, somewhat refined and classy, realistic, not too bold or boxy, but above all, unique. And I liked the idea of “Art” somehow being represented.

First Attempt
First Attempt
Second Attempt
Second Attempt
Initials
Initials
Putting it all Together
Putting it all Together
Finalized Logo Design
Finalized Logo Design

My first attempt was way too simple and boring. My second turned out very cool and colorful, but it didn’t represent me as an artist. The third was the charmer (I think). I wrote out my initials in cursive and saw that I could combine the J and the L to make one form. From that a “C” was automatically formed in the bottom. And to my surprise and delight, the letters “a” and “r” were also serendipitously formed. All that was left was to create a “t”; which was accomplished by crossing the vertical line. Voilà… my logo / signature was born!

Now, to add color or not? What should they be? Enclose with an oval or a rectangle or leave bare? Please feel free to weigh in with any constructive ideas. I’m open for feedback.

Until we meet again…

10.16.15.06.07.17. Jen Chaudhry Tagged Dentist, Logo, Microwave, Washing Machine 3 Comments
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